Bobby Auerbach's Comprehensive Home Marketing Plan
Each property is individually branded and has a unique and integrated marketing plan to attract the right buyer for your property.
Onsite Custom Marketing
Comprehensive Property Preparation
The property preparation plan is complete with all the necessary tools to help prepare your home's interior and exterior to attract the best potential home buyers and really make an impact in today's competitive real estate market; including staging consultation and a network of trusted vendors to assist in any home repairs or maintenance.
Detailed Property Brochures
Professionally designed, full-colored brochures are created to market and advertise the sale of your home. These brochures feature the property's interior and exterior, detailing all of your homes fine qualities and amenities.
Custom Visitor Folder and Thank You Cards
A comprehensive folder that contains pertinent information about your home and the surrounding area will be given to each potential buyer that visits your property. In addition, a personal and professional "Thank You" note will be sent to all visiting buyers, helping to further make your property stand out.
Print Media Advertising
I will implement a comprehensive array of print media to target potential buyers combining impactful advertisements in Real Estate Trade Magazines, Regional Publications and Newspapers specifically tailored for marketing your property.
Real Estate Trade Magazines
Professionally designed property advertisement in premier Real Estate trade publications, including but not limited to Christie's Great Estates, Luxury Portfolio, Robb Report, & DuPont Registry.
Using a descriptive and branded property write up and photo, your property is featured in South Florida's leading luxury regional publications such as Ocean Drive, City Guide, Hollywood Magazine, Florida Estates Homes & Condos, Aventura Magazine, Weston Magazine.
Regional and Local Newspapers
Promoting your property through a variety of newspaper display and classified ads, featuring your home in specialized Real Estate sections such as: Miami Herald Sunday Home & Design/ Real Estate, Miami Herald Mailer, Miami Herald Elite Mailer, Sun-Sentinel Get Homed, and Sun-Sentinel Home Spot sections.
Direct Mail Marketing
Targeted direct mail campaigns featuring "Just Listed" and "Just Sold Postcards." These full-color, high-quality cards are professionally designed and reach a comprehensive database of local home buyers in your area and the surrounding areas. In addition to reaching your neighbors, this direct mail effort also reaches select top realtors.
Specifically tailored email blasts featuring you property's top descriptive details and carefully selected professional photography will reach a database of elite South Florida Realtors and a separate database of perspective buyers. I will utilize my excellent report with top buyer specialists to directly promote your property through these targeted email campaigns. Your listing will also be promoted internally to the EWM Realtor network of almost 700 Realtors.
Online Presence & Web Marketing
Turnkey Virtual Tours
A custom multimedia virtual web video featuring your property will be created with state-of-the art technology. Professionally produced, these panoramic videos will further generate great interest in your property.
Real Estate Online Classifieds
To further increase your property's online presence, I will strategically post your listing on top Real Estate and classified sites that potential home buyers most often visit, including but not limited to: Trulia.com, Zillow.com, Yahoo Real Estate Classifieds, Google Base, Craigslist, etc...
View the Direct Data Feed Flyer
Comprehensive Listing on BobbyAuerbach.com
As a complete resource for South Florida Real Estate, my site offers potential buyers a wealth of information. With constant updates and enhanced featured properties, it gives your property an opportunity to be spotlighted. Additionally, each property on my website will have its own QR-Code directly linking interested buyers to your home listing from their mobile devices.
Expanded Listing on REALTOR.com
I will feature your property on REALTOR.com. It is the #1 website potential home buyers search for properties online. An enhanced listing will be posted to REALTOR.com to ensure your home is prominently promoted.
To continue to build a multi-dimensional online presence, I will also feature your enhanced home listing on two separate Facebook pages as well as on my professional twitter account. All listings will include photos, MLS #, descriptions, pricing and contact information as well as links to the online listings.
The ultimate goal is to attract and bring the most qualified buyers and real estate agents to your home. Your property's open house will be advertised through a variety of media. I take care of scheduling the showing dates and times and making recommendations for preparations to the home to maximize the effectiveness of the showings. In addition, I follow up all open houses with a detailed report on the showing and outcome.